BrooksphereCase Studies
Discover how we've helped our clients achieve their goals through innovative research methodologies
Technology
Mobile Handset Feature Evaluation Using MaxDiff
How we helped a global smartphone manufacturer optimize features for their next-generation handset using MaxDiff analysis
Innovation
Fast Iterative Concept Testing
Driving innovation with real-time feedback through our agile concept testing methodology
Marketing Analytics
Enhancing ROI through Media Mix Modeling
Optimizing marketing spend across channels for a leading consumer electronics brand
FMCG
Streamlining New Product Development
Accelerating NPD cycles with agile testing and insights for a leading FMCG player
Consumer Goods
Optimal Pricing for Oil Brand
Determining optimal pricing strategies using Gabor-Granger and Van Westendorp analysis
Analytics
Data Triangulation and Hybrid Methodologies
Unlocking business insights through advanced data triangulation and hybrid research methods
Beverages
Understanding Consumer Preferences for Beverages
Deep dive into consumer insights for beverage preferences and consumption habits