Technology

Mobile Handset Feature Evaluation Using MaxDiff

How we helped a global smartphone manufacturer optimize features for their next-generation handset using MaxDiff analysis

The Challenge

A leading global smartphone manufacturer needed to identify the most desirable features and innovations

for their upcoming mobile handset. The goal was to determine the optimal combination of features that would drive

maximum consumer interest and satisfaction, ensuring competitiveness in the crowded smartphone market.

Our Solution

To achieve these objectives, we deployed the MaxDiff (Maximum Difference Scaling) methodology to evaluate

and prioritize key handset features. Our approach was chosen for its:

Powerful Discrimination: Clearly distinguishing between handset features based on their relative importance

Ease of Response: User-friendly surveys ensuring higher engagement and more reliable data

Capacity to Test Numerous Items: Evaluation of multiple handset features simultaneously

Elimination of Scaling Bias: Direct trade-offs between features for more accurate results

Reflection of Real-World Trade-offs: Simulating actual decision-making processes

Our platform quickly designed and deployed cue cards for the MaxDiff survey, streamlining the process and enabling rapid execution.

The Results

The implementation delivered significant value through:

Prioritized Features: Identified and ranked the most preferred handset features

Optimal Bundle Creation: Curated the perfect feature combination based on consumer preferences

Segmented Insights: Created consumer segments based on feature preferences

Enhanced Competitiveness: Reduced risk and improved market positioning through data-driven feature selection

Long-term Success: Positioned the client for sustained market success through structured trade-off analysis

Let's talk about your project!

Whether you're looking to understand your market, optimize your strategy, or validate new opportunities, we're here to help transform your business questions into actionable insights. Let's start with a conversation about your goals.

What you can expect:

Customized research approach based on your objectives

Expert guidance on methodology and sampling strategy

Clear timeline and deliverables roadmap