BrooksphereFast Iterative Concept Testing: Driving Innovation with Real-Time Feedback
Driving innovation with real-time feedback through our agile concept testing methodology
The Challenge
In today's competitive landscape, rapid innovation is key to staying ahead. Traditional concept testing
methods can be time-consuming, costly, and rigid, delaying the path to market. Companies need a more agile approach
to gather real-time feedback and refine their ideas swiftly, minimizing risk and maximizing market readiness.
Our Solution
Our Fast Iterative Concept Testing approach provides:
Our Process:
1. Concept Submission: Initial concepts and prototypes evaluation
2. Survey Deployment: Tailored surveys with quick screeners
3. Data Analysis: Real-time feedback synthesis
4. Iteration and Refinement: Continuous improvement cycle
The Results
Our methodology delivers significant benefits:
Success Story:
A beauty brand used our agile concept check methodology to test packaging designs for a new skincare line.
Through our swipe-based preference system, we narrowed down from ten initial concepts to three finalists.
These top designs underwent in-depth diagnostics, ensuring perfect alignment with consumer desires.
Let's talk about your project!
Whether you're looking to understand your market, optimize your strategy, or validate new opportunities, we're here to help transform your business questions into actionable insights. Let's start with a conversation about your goals.
What you can expect:
Customized research approach based on your objectives
Expert guidance on methodology and sampling strategy
Clear timeline and deliverables roadmap